In 1995, Fisher became the first supplier of scientific products to have an electronic catalog available on the World Wide Web. Since then, electronic commerce has come of age.
To strengthen the company’s leadership in a highly competitive electronic marketplace, Fisher’s Web group is redesigning the site from the ground up.
Once the changes are fully implemented, visitors will be able to quickly access hundreds of thousands of laboratory products through a searchable database. Ordering products online will be easier than ever, thanks to real-time order processing.
"Utilizing leading-edge technology, we have made online ordering easy and intuitive," said Steve Barberio, Director of Communications. "The response from our customers so far has been very enthusiastic."
Registered users will receive up-to-the-minute product availability and contracted list prices. After placing a purchasing request, they’ll get an email order acknowledgment to verify that Fisher received the order and that it’s being processed. In addition, customers will be able to review all previously submitted orders by choosing the Order Status function.
In response to customer feedback, Fisher is adding Rapid Order. Visitors who already know the Fisher catalog numbers of items they wish to purchase can create an order upon entering the site. They also can add items to the Shopping Cart by browsing or searching the catalog. After the shopper is finished, they can view it before forwarding it for processing.
Hot Lists allow users to create and save personalized lists of products, and users can save completed orders as Order Templates for frequently placed purchases. And because Fisher will update its online catalogs regularly, the company will promote new products on a timely basis. Moreover, the What’s New page will include updates of the latest products and services.
For customers who are concerned about the security of online ordering, Fisher has employed encryption and password protection.
To leverage Fisher’s position in the global marketplace, the site is designed to serve as a “front door” for all of the 12 Fisher business-unit Web sites.
The site also will feature:
- Cross/Bundled Selling
- An Inventory-Clearance Center
- Literature and Catalog Ordering
- A Supplier Directory
- Technical Support
"We’re looking forward to adding a long list of enhancements that will be implemented once the new site is launched," added Barberio.
For additional information about fishersci.com, call Barberio at 412-490-8300.
