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Writing > Marketing > Fisher Scientific

PUBLICATION: Brochure for Fisher Scientific Salespeople
DATE: 2000
SECTION: N/A

FISHER CATALOG 2000/01

Still features the seasoned favorites you’ve come to rely on

Main Product Section
From Ampules to Zoom microscopes, the main product section of Catalog 2000/01 is overflowing with laboratory supplies, equipment and instruments and is topped with accessories your customers can really use.

In addition to the new Product Supplement, High-Throughput Screening insert and revamped Life Science and Tissue Culture sections, your customers will find subsections they’re already familiar with, including Chromatography and Safety.

  • Chromatography Section
    This section features a medley of columns, systems, accessories and other related products.
  • Safety Section
    The vast range of supplies and special equipment in this section can help keep your customers’ labs in compliance with OSHA standards.
  • Quick Index
    All of the subsections under the main product section provide a quick index specific to that subsection so your customers can find whatever they’re looking for in a snap!
Chemical Section
Fisher offers some of the highest-purity chemicals in the industry—more than 50,000 of them, including liquids, drys, organics, inorganics, solvents, acids, standards, buffers, diagnostics and stains.

Easy-to-Use Indexes
Our comprehensive indexes will help your customers find whatever they need in record time. In addition to being indexed alphabetically and by Fisher and supplier catalog numbers, the new Fisher catalog includes a detailed list of trademarks and major suppliers.

Important Information at a Glance
As usual, your customers can quickly find the products they need because all pages are clearly marked with section headings, and major sections are color coded with the table of contents. And, as with our past catalogs, Fisher Catalog 2000/01 includes easy-to-access information on ordering, service, warranties, return policies and chemical safety.

Other familiar features include easy-to-read ordering information and specification charts, cross-references and reader service cards.

NEW FEATURES

96-Page Product Supplement
A daring mix of products that only Fisher could offer! The latest products teamed up with some of science’s most trusted and respected favorites! From balances to water/wastewater meters and test kits-there’s something for everyone—it’s Fisher’s commitment to the scientific community.

High-Throughput Screening Insert
This 24-page insert brings together the industry leaders in support products for High-Throughput Screening. Its pages are organized with your customers’ needs in mind: plates in every well configuration from 1536-well assay to 96-well genomics; lids and seals; vacuum manifolds and pipetter tips. Whatever instrumentation or technique your customers use, the convenient two-page Selection Guide can assist them in determining which plate is best for their applications.

Life Science Section
We’ve completely revamped this 105-page section to bring your customers a whole gambit of products and instrumentation from top suppliers. Don’t worry! We did our homework and kept the products that your customers have come to rely on. But we also worked hard to bring them the newest products for the latest techniques and applications used in Cell Biology, Molecular Biology, PCR, Electrophoresis, Immunology and Protein Chemistry.

Tissue Culture Section
We heard from the field that our Tissue Culture section didn’t present products in the most logical way. So we’ve made it better. Its 40 pages clearly organize products ranging from cell scrapers to tissue grinders from suppliers who are tops in TC products-Nalge Nunc International, Falcon, Corning, Wheaton, Millipore, Costar, Kimble/Kontes, Collaborative and BioWhittaker.

Who says you can’t teach an old dog new tricks?
Go ahead, open it up and take a quick look at our introduction. It has just the information that your customers need—no more, no less! And, to help them mark their favorite products, we’ve included a Tag’Em card, complete with removable, colored tabs. We even included a handy bookmark with an abbreviated table of contents so they know what’s where in our catalog.

If you or your customer need additional catalogs:

  • Call a Fisher CSR at 1-800-766-7000 and request Cat. No. FSCOCATOO.
  • Visit the Fisher Web Site at www.fishersci.com and click on Support/Fisher Literature/Order Brochures and Catalog. Follow the simple directions outlined there.
If your customer is not on the mailing list:
Fill out a mailing list control form and mail it to Fisher Central Office. Your customer will receive the catalog and future mailings.

Additional Catalog Order and Shipping Tips
You can order Catalog 2000/01 in singles or in bulk packs of four. Larger quantities are subject to approval.

  • Please allow three to five working days for delivery.
  • Single and bulk packs are shipped via UPS and must have a street address for delivery. UPS cannot deliver to PO boxes.
  • Catalog orders over 200 pounds are shipped via freight and may require special handling.
  • Delivery instructions and a purchase-order number (or other identification) must be visible on deliveries to large businesses with loading docks or complexes with multiple occupants. Shipments arriving at their destinations without adequate notification may be returned.

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