THE [MAGAZINE] ADVANTAGE Christopher Welsh The [Magazine] Advantage is what happens when you partner a quality, ground-breaking magazine with local advertisers. The reader not only gets exciting, relevant content, but they hear from you, the local business. Because of [Magazine]'s intelligent, exciting composition, college-age men 18-35 will anticipate each month's issue as well as reference the current month's again and again. Whether it is because of the models (local college women they see on campus every day), the relevance (reporting on what is happening on THEIR campus) or the insight (reviews and feature articles on the things they buy, the things that they do, and the things they are concerned about), [Magazine] will keep them turning pages month after month. The key to our success is national-magazine prestige with local-magazine relevance. Consider these points: A Beautiful Magazine – With 80-pound cover stock and just-oversized pages, [Magazine] is designed to grab your attention. A Keeper – Game schedules, department contacts, career advice, men's fashion—you name it, the information found in [Magazine] Magazine a college student would find useful is staggering. They won't toss this mag out after a week! Cover Price – At $2.99 an issue on the newsstand, it's a steal. With our introductory subscription special of $9 for 12 issues, it's a must. Add 12 issues for a buddy for just a buck! The Girls – [Magazine] models are 100% college girls with a story to tell. Each cover model fashion spread will be accompanied by an in-depth article on the model and her life on a local campus. The Hook – You want local dollars, so you advertise locally. But never before have you been able to do so in such a beautiful, revolutionary, impactful way. Sure, it would be great to advertise in Newsweek, Time, or Maxim—if you had a hundred thousand for an ad and didn't care exactly how many of your local customers saw it. Now you can have that national magazine impression at a local price; the value is compounded because ONLY your customers are going to see it. You are reaching more customers per dollar! [Magazine] Magazine. The Indispensable Guide for the College Man.