There are few things as universally appealing as a clever or amusing commercial, newspaper ad, or billboard. And the best are both clever and amusing. However, the biggest belly laugh or the most poignant 'ah-ha' moment are useless if the message is lost. Writing and creating an ad with pop that is clear and universal is an art when you also have to meet the company's metrics and objectives. When I first tried my hand at writing marketing copy and commercials, I discovered an exciting and challenging new world of writing—one that neatly blends the Creative and the Business.